What we're building
Infrastructure for community retail media
The problem
Traditional media channels struggle to reach multicultural communities effectively. Broadcast and digital advertising often miss audiences who engage primarily in their local, community-based retail environments.
At the same time, small business owners lack access to revenue opportunities that larger retail operations take for granted.
What Chaptrr does
Chaptrr operates a retail media network focused on community spaces. We install and manage digital screens in barbershops, grocery stores, salons, and cafés.
For advertisers, this provides access to engaged audiences in trusted environments. For store owners, it creates a new revenue stream without operational burden.
Operating principles
Infrastructure first
We build systems that work reliably at scale, not experiments.
Operational repeatability
Every installation follows proven standards and processes.
Professional operation
Partners work with experienced operators, not enthusiasts.
Venue respect
Screens serve the space, not dominate it.
Commercial clarity
Advertisers buy media inventory. Store owners earn revenue. Simple.
Community focus
We operate where people actually gather and trust exists.
What success looks like
Chaptrr succeeds when:
- Advertisers can plan and buy our inventory like any professional media channel
- Store partners receive reliable revenue without operational complexity
- Venues maintain their character and customer experience
- The system operates predictably across markets
What we are not
Chaptrr is not a startup experimenting with media formats. We are not a creator platform. We are not building community engagement tools.
We operate media infrastructure in retail environments.